Going for the Gold in Jewish Education
By: Hy Serure, Hyquality Media
Many companies are now tapping into social media resources such as Twitter and Facebook to market their product, for customer outreach and public relations. But how successful are these company controlled initiatives?
It’s important to measure the impact of social media on your business, especially considering the amount of resources (time, money, brainpower) it takes to upkeep your company’s on-line presence. You must first define what success means to you.
Unfortunately, many companies base their success on the most basic metrics related to company controlled social media initiatives (e.g. the number of followers on a Twitter account). Many companies fail to understand that unlike traditional marketing, they can’t control social media nor can they force their goals on people who talk about their brand, products and offerings.
So success should really be defined by what’s being said online (not just on your company website) about your company, products and services. And goals should be set to make the most of what others say while interacting on the web with your brand.